The company's name derives from the words matcha, chai and the Japanese word "ai", which means love. Matchai produces all organic, low-calorie ready-to-drink drinks based on natural matcha extracts combined with organic healthy fruit juice.
The company ensures that all products are ethically sourced. Matcha is fully dedicated to the importation and distribution of fair trade and organic food products. Tea is, after water, the second most consumed beverage worldwide. Matchai's main target consumers are young educated people shifting to ethical products.
SERVICES: brand strategy, naming, logo design, packaging design, label design, sales collateral.